I would classify people like Gideon Rachman and Peter Oborne as basically very good journalists who write only occasionally about Russia but when they do simply follow the conventional wisdom about Russia. In other words they serve as part of the "echo" effect. The "noise" is created by others. Did anybody by the way see the utterly horrible article Ioffe wrote about Snowden and the terrible fate that awaits him in Russia? I have lost the link but I read it on Mark Sleboda's Facebook page.