He doesn't. He's just pandering to his base of cultists who are unwilling to see through his BS. The gay athletes on the Russian teams probably won't be holding a "coming out" press conference because it's not anyone's damn business what their sexual preferences are. I for one don't care. I said on The Kremlin Stooge blog that athletes are there to compete and win medals, not to promote their sexual preferences. For some reason, things have become so politically correct in liberal quarters of America, that pointing this out is enough for you to be tagged as "homophobic." If straight athletes aren't there to promote their heterosexuality why should gay ones promote their homosexuality? What does who one is sleeping with have to do with the games?